Conpak CPA Limited > Trademark Registration > International Trademark Registration

International Trademark Registration

Thanks to economic globalization, the influence of overseas brands on customers has been gradually increasing. Therefore, overseas trademark registration has become an important and effective way for many enterprises to expand their reputation internationally. In addition, some opportunists take advantage of vulnerability that enterprises haven’t carried out national and international trademark registrations for their own products. These risk takers seek illegitimate gains by registering those enterprises’ trademarks everywhere in the world.This type of illegal behavior is increasing every day. Therefore, international trademark registration becomes very urgent for enterprises in order to protect their own interests.

Currently, there are two common and practical ways for international trademark registrations. namely International Registration of Trademarks under the Madrid System and the Registration of European Union Trademarks.

International Registration of Trademarks under the Madrid System

The procedure of Trademark Registration under the Madrid System is simple and convenient. Applicant can submit an application for trademark registration and turn in payment according to the number of countries, followed by choosing the member countries specified in the Madrid Agreement and Protocol for trademark protection. The main advantage of International Trademark Registration under the Madrid System are as follows:

  • Simple Procedure:Applicant may just make one single application for trademark protection which could then protect his/her interest in a number of designated countries and in one or more categories of products or services.
  • Time Saving: Generally, if an application is completed and the related payment is submitted to the International Registration of Trademark under the Madrid System, the applicant will receive an international registration certificate of trademark around 3 to 4 months after the submission. No refusal notice of the trademark protection in writing received within 12 months (in the case of state party to Madrid Agreement) or 18 months (in the case of the state party to the Madrid Protocol)from the date of registration indicates that the trademark is automatically protected in such countries under the Madrid Agreement or the Madrid Protocol.
  • Low Cost: The applicant only needs to pay unified regulation cost denominated in Swiss francs or the prescribed fee under Protocol It is not necessary to pay respectively to designated countries. International Registration fees are significantly lower than the cost of applying for registration in each country.

    The main procedures of trademark registration under the Madrid System include trademark registration in the country of origin, international trademark registration, examination by the international bureau, examination by a designated country and the examination by member states of the Madrid Agreement and the Madrid Protocol.

    Registration of European Union Trademarks

    A European Union (EU) Trademark, also known as a European Community Trade Mark (CTM), is an effective trademark to identify and distinguish the products or services within EU. EU trademark registration is a kind of registration in accordance with the European Community Trade Mark Regulations and different from the Madrid Trademark Registration. Its superiority is mainly manifested in the following aspects:

    • Wide Ranges of Rrotection: The applicant may just make one application for trademark protection and can enjoy the protection from all member states of EU, without designating each state for protection. Besides, the use of a CTM in any member state is sufficient evidence against application for revocation of registration filed on the ground of non-use of trademark; the transfer, change or renewal of a CTM can be effective within all the member states of EU.
    • Double Protection: a CTM will not replace the trademark in the country of origin. Both the trademark registered in the country of origin and the international trademark can exist together.
    • No Requirement for Language: No limitation on language for EU trademark registrationis imposed; you can use any language of EU member states. The applicant can also use any language such as-English, French, German, Italian and Spanish for application.
    • Low Cost: The force of a CTM once registered in a member state will be extended to all 27 EU member states. The registration fee paid by an applicant will be substantially less than those payable for application of registration filed separately in each member state.

    The main registration procedures of CTMs include trademark search and initial evaluation, file application, acceptance and feedback, review and trail, announcement of registration or objection, and final registration.

    Required Documents

    • A power of attorney for agent
    • Graphic design of trademark in certain specification and size
    • Supporting documents if claim priority of the trademark
    • Qualification documents of applicant, such as copy of the business license,copy of proof of resident status or copy of ID
    • Copy of certificate for trademark registration or copy of notice of acceptance by the national trademark registry in the country of origin


    A registered international trademark can be kept for ten years from the date filing of the application. Six months before the register expires, the applicant can perform a renewal. The renewal of each registration will be valid for ten years.